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Getting What You Pay For April 14, 2009

Posted by Jason in Daily PM.
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The other day, I stopped in for a hamburger.  As I sat eating, I overheard another customer complaining about getting the wrong order.  From what I could tell, it was something fairly minor (like, the burger was right, but there was something that was/was not supposed to be on it).  Regardless, it got me thinking about the concept of a commodity versus a more “experience” based product or service. (more…)