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Premature Elaboration July 25, 2010

Posted by Jason in Daily PM.
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I wish I could take credit for this phrase. Not only can’t I, but I can’t even credit the right person, since I don’t remember where I saw it. Nonetheless, it provides a great visual reminder that you have countless opportunities to spoil a good relationship whenever you open your mouth to your client. Don’t be the one who vomits your company’s benefits and expertise all over the recipient’s shoes.

Whether it’s a formal presentation to a director or a five minute conversation with a staff member, it pays to keep this in mind. And make no mistake, forgetting your audience for the briefest of moments can and has eroded trust and confidence in your abilities. You may only get one “first impression” but you have to reinforce that impression with consistency and tact with every communication.

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